Company Description
Media Trust Limited, publisher of DAILY TRUST and Aminiya, is desirous of recruiting competent, self-motivated and result-oriented candidates to fill the vacant position of:
Job Title: Head, Brand Marketing
Job Description
Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market
Developing, implementing and executing marketing initiatives and activities for effective brand positioning in the market. These initiatives and activities include campaigns (print web social media broadcast etc) events, corporate responsibility programmes and sponsorships.
Managing and developing the brand and driving market growth.
Identifying new revenue opportunities and creative ways to grow the business
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Monitoring product distribution and consumer reactions through focus groups and market research
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Translate brand strategies into brand plans, brand positioning and go-to- market strategies
Research and determine product weaknesses and areas to be modified
Work closely with departments such as Editorial, Advert, Special Project sales and R&D to consult on package and product as it relates to branding.
Enhances Brand Worth.
Track Brand Health.
Track Customer Satisfaction Index.
Job Category
Administration, Secretarial , Marketing, Sales
Job Qualification
BA, BSc, HND, MBA, MSc, MA
Job Location
Abuja
Job Experience
7 years
Media Trust Limited, publisher of DAILY TRUST and Aminiya, is desirous of recruiting competent, self-motivated and result-oriented candidates to fill the vacant position of:
Job Title: Head, Brand Marketing
Job Description
Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market
Developing, implementing and executing marketing initiatives and activities for effective brand positioning in the market. These initiatives and activities include campaigns (print web social media broadcast etc) events, corporate responsibility programmes and sponsorships.
Managing and developing the brand and driving market growth.
Identifying new revenue opportunities and creative ways to grow the business
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Monitoring product distribution and consumer reactions through focus groups and market research
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Translate brand strategies into brand plans, brand positioning and go-to- market strategies
Research and determine product weaknesses and areas to be modified
Work closely with departments such as Editorial, Advert, Special Project sales and R&D to consult on package and product as it relates to branding.
Enhances Brand Worth.
Track Brand Health.
Track Customer Satisfaction Index.
Job Category
Administration, Secretarial , Marketing, Sales
Job Qualification
BA, BSc, HND, MBA, MSc, MA
Job Location
Abuja
Job Experience
7 years
Method of Application
Qualified Candidates should forward CV and Application to gmrecruitment@dailytrust.com
Application Closing Date
5 January 2016
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Media Trust Limited (Head, Brand Marketing)
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