General Manager - Creative and Marketing for a Fashion Business at Smart Partners Consulting Limited December, 2019

Smart Partners Consulting is a leading indigenous HR Consulting Firm in Nigeria located in Lagos with services offered in Recruitment, Outsourcing, Training and HR Consulting. We are a growing firm providing services to top leading companies across the Oil & Gas, IT, Banking Industries and many others using our world class recruiting process with vibrant, talented and passionate team.

Job Title: General Manager – Creative and Marketing for a Fashion Business

Job Type: Full Time  

Qualification: BA/BSc/HND   MBA/MSc/MA  

Experience: 15 years

Location: Lagos

Job Field: Administration / Secretarial   Sales / Marketing / Retail / Business Development  
 
Department: Creative and Marketing

Main Objective

• To provide operational leadership and direction for all units under creative and marketing department.

Job Responsibilities
Marketing Strategy

• Work with website developer and designers to ensure website is user friendly, well-maintained and constantly updated with the latest Technology with an emphasis on merchandising and increasing sales.


• Maintain and update the online marketing plan for the website.


• Develop selling points, key features, and key sales messaging for online promotions and collateral.


• Work with marketing colleagues to create campaigns and improve search engine rankings, increase traffic to the site and strengthen customer loyalty.


• Monitor key performance indicators on the website and develop plans to improve them.


• Develop Strategies to increase traffic to the website with the incorporation of best tools, such as utilizing social media channels, search engine optimization and blogging to maximize revenue.


• Take responsibility for the management and the ongoing coaching of ecommerce team members in line with core skills/competences identified for the roles within best practice guidelines.


• Excellent Leadership and supervising skills to lead, direct and motivate e-commerce teams into meeting performance and growth goals.


• Partner with Operations Team to monitor and ensure stock is at appropriate levels.


• Discuss action planning, including specific milestones, timetables and monitoring activities to keep the team focused and to create and appropriate sense of urgency.


• Work with team to upload products and promotional banners to the website as well as attach prices, attributes and image ID to each product.


• Study front and back-end organization and propose functional recommendations regarding customer buying experience and digital merchandising to enhance web presence.


• Track and reports on all site metrics and statistics to optimize conversion and meet company objectives.


• Implement daily webpage changes (include SEO support) to maintain accuracy of public facing website content and functionality.


• Perform other duties as assigned by line manager


• Responsible for preparing creative look seasonal calendar and assignment of creative team into task.


• Responsible for ensuring all timelines are set and followed by creative team.


• Responsible for engaging other business unit on creative unit seasonal work plan


• Provide complete look for updating and reviewing of merchandising complete look line and database.


• Create matching stories from incoming merchandise using the order worksheet and send looks created to merchandising unit to aid allocation.


• Work with merchandising team to re-merchandise slow sellers in stores by recreating the look to aid sales.


• Responsible for ensuring merchandising complete look line sheet are used for upselling and cross selling.


• Responsible for using color as a guide to merchandise arrangement in store.


• Responsible for products visual merchandising and planning in store layouts to promote cross and up selling.


• Ensure hangers are arranged correctly facing the right away from the customers.


• Ensure every top must have bottoms to go with it. No merchandise most be found without a bottom.


• Responsible for preparing and executing photo shoot creative look essential calendar plan.


• Work remotely with stores to ensure that their windows are done properly and make sure corrections where need be.


• Responsible for changing window display according to theme/cycle and send the image to all store as a guide to ensure uniformity


• Responsible for ensuring external signage is clean and all letters displayed.


• Responsible for changing windows display once in 2 weeks or following schedule time-table.


• In-Store Products Arrangement Compliance Management


• Mannequin Visual Look Management


• Creative Photo-shoot Management


• Stores Seasonal Campaign Idea Generation and Executions


• Stores Voucher and Gift Promotion Management

 

Min Required Experience:

15 year(s)

Min Qualification:

Bachelor’s Degree/HND

Desired Courses:

Not Specified

Other Requirements:

Requirements

• Experience: Minimum of 15years with International Exposure


• Qualification: BSC/MSC with Relevant International Training

Method of Application
Interested and qualified candidates should send their detailed CV in MS word to: talent@smartpartnersng.com using the job title has the subject of the mail.

Note: Only shortlisted candidates will be contacted

Have difficulty applying via above button? You can send applications to talent@smartpartnersng.com

source: https://jobcenternigeria.com/general-manager-creative-and-marketing-for-a-fashion-business-at-smart-partners-consulting-limited-december-2019/