Brand Manager at Fosad Consulting Ltd

Fosad Consulting Ltd – Our client, a major player in the hospitality industry, is looking to recruit a Brand Manager who will be responsible for increasing brand share of mind, affinity and relevance, patronage and overall profitability.

Job Title: Brand Manager (Hospitality)

Responsibilities
Marketing Research-

• Conduct marketing research


• Analyse data to crystalise targeted marketing insight


• Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues

Planning-

• Developing data-driven strategic marketing plans- short term, medium and long term


• Liaise with vendors to plan and implement marketing campaigns


• Brainstorm new and innovative growth strategies

Budgeting and Resource Management-

• Develop annual budget in line with organisation’s financial procedures


• Efficient utilization of resources to achieve organisation’s objectives


• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

People Management-

• Effectively cooperating with and managing vendors


• Managing across departments and influencing to achieve brand objectives

Marketing Results-

• Deliver set business growth


• Ensure conversion of marketing activities to observable business results


• Contribute to improvement in service/quality levels

Qualifications

• Analytical thinking; comfortable working with numbers, metrics and spreadsheets


• A fixer at heart


• Strategic thinking and goal orientation


• A good measure of fluid intelligence to thrive in novel situations


• Creative and innovative, able to generate many good-actionable ideas


• Results-oriented


• Elite communication and interpersonal skills


• Up-to-date with latest trends and marketing best practices


• Knowledge of digital marketing

Requirements 

• A good degree in business, engineering or related field


• 5-year experience in service marketing with demonstrable hospitality industry knowledge


• 3-year management experience is desirable

Location: Lagos, Nigeria

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Brand Manager at Fosad Consulting Ltd